One of the most popular reality game shows on television in The Netherlands is public broadcaster AVROTROS’ yearly hit “Wie is de Mol?”. Currently an of average 2.5 million viewers watch the show. For the 2020, 2021, 2022 & 2023 seasons Elements developed a new backend platform and a new mobile app.
In order to handle the extreme high peaks of traffic influx before, during and after broadcasts of the show, the backend platform is fully optimized and scalable. The project was directed by AVROTROS who worked in close collaboration with Elements, WeRiot and Praegus.
With the new features and expended social media functions we realized an 20% increase of app users in comparison to 2019. At the moment 1 out of 3 viewers uses the Wie is de Mol? app.
To guarantee a functioning app during a Saturday evening episode the new backend is scalable to a million users at once. This way all the users can vote for their ‘mol’ and see real life statistics.
Over time, AVROTROS encountered a massive growth of user participation in the app and traffic on the platform. The growth and success of the app caused that the app was not always available for all users the past year.
Elements teamed up with partner WeRiot as they are specialists in data management and really love this kind of data challenge. With their flexible Catasta product, they were able to crack the code and deliver a scalable, flexible and high-performance solution.
This scalable Python backend comes with dashboards who show us real life statistics about the users of the app and the app performance. During the broadcasting of the show, we improved the app every week using the data from these dashboards.
The new season of Wie is de Mol? is starting again in 2022. Last season we reached nearly a million users and the app ranked number 1 in both the App Store as the Play Store. At the end of the first week the app could be downloaded, already 815.000 users registered and over 300.000 groups were created. We can’t wait for next season to begin!
Do you need a high scalable mobile app? Don't hesitate to contact us.