Gamma & Karwei apps: The best mobile experience for every DIY enthusiast.

Intergamma is the mother company of GAMMA Netherlands, GAMMA Belgium, and Karwei. With nearly 400 stores and over 10,000 employees, it holds a market-leading position in the DIY sector in the Benelux, both online and offline. The combination of their websites and physical stores has been instrumental in establishing a strong market presence. However, there was room for improvement in the mobile touchpoints: existing apps had low ratings, and there was a need for a refined mobile strategy with a customer-centric approach.

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Mobile strategy, based on the DIY Journey

During the strategy process, a mobile strategy was developed for GAMMA and Karwei. Based on interviews, site visits, and mapping various DIY and home improvement activities by Soda Studio, a 'DIY journey' was created. This is a user journey within the app consisting of six steps that can be applied to any type of project, from addressing the need to tackle something in the home to preparation and product purchases. The app assists DIY enthusiasts throughout the entire project process, including providing inspiration for the next project.

Do It Yourself or Inspiration

GAMMA and Karwei have different propositions, and to support these, both brands have their own apps with specific features that reflect their unique identities.

GAMMA

GAMMA's emphasis lies in personalization within the context of DIY projects and user profiles. Through this personalization layer, we can provide more relevant support on all touchpoints with the goal of removing obstacles throughout the entire DIY journey.

Karwei

Karwei is the hardware store with style. Within the mobile app, the focus is on inspiration and visualizing the end result.

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Different Propositions, Unified Technical Foundation

While the propositions and target audiences of the GAMMA and Karwei brands differ, the requirement was that the technical core of the various mobile apps should be the same. This approach allows for benefits such as a short time to market, cost efficiency, and maintainability.

Collaboration

Soda Studio - Resoluut - Milkshake Research - Mr. Koreander

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Download the Karwei or GAMMA app from the App Store or via Google Play.

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