Win for the Wie is de Mol? app at Website of the Year Awards

Almere - 25 November 2022 - Yesterday, the twelfth edition of the Website of the Year election took place at Lief Amsterdam. The Wie is de Mol? app won the public award in the ‘media apps’ category. Together with AVROTROS, Elements develops this popular app, which is used every year by 1 million Molloten (fans of Wie is de Mol?).

Public Award at the Website of the Year Awards

The Website of the Year election is an annual awards gala organized by Emerce and Multiscope. The public award is presented to the favorite websites and apps of the Dutch public. The votes result in two prizes per category. In addition to popularity, the score is also determined by the quality of the content, navigation, design, and recommendation intent. 

The Wie is de Mol? app reinvents itself every year

One of the most popular reality game shows on Dutch television is AVROTROS’s annual hit “Wie is de Mol?”. The program attracts an average of 2.5 million viewers per episode.  The “Wie is de Mol?” app has been inextricably linked to the series for 8 seasons and has greatly increased engagement among Molloten. The app has won an award for the second time during the Website of the Year election.

Rosanne Willems, who is ultimately responsible for the online strategy of Wie is de Mol? at AVROTROS, says: “The “Wie is de Mol?” app has 1 million users. Almost half of the audience is an active part of the online community and plays along in the app with dedication.”

“Our goal is to make the program more attractive to the audience every year. We do this, among other things, by adding touchpoints and interactivity. This makes the app an important part of the overall experience, both before and after the broadcast,” says Rosanne.

Website of the Year quote
This is where a comment from the presenter or the jury of the Website of the Year election appears

High-level technology

“The best experience naturally comes from a strong concept and a good app, but the backend is crucial for engagement and user experience. Once it is clear which candidate is eliminated, the scores of almost 1 million participants and hundreds of thousands of pools have to be calculated, and users are notified via push notification. The technology that makes this work quickly has made a major contribution to the unique experience of the “Wie is de Mol?” app,” says Erwin van Hasselt of Elements.

About the Website of the Year election

The Website of the Year election is organized annually by Emerce in partnership with Multiscope, measuring not only popularity but also the quality of the nominees.

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