AVROTROS Radar app
Radar is a Dutch television show that revolves around consumer affairs and is committed to a better treatment of consumers by companies and the government. They confront companies and try to be on the consumer’s side of things giving them a stronger voice.
Public broadcaster AVROTROS challenged us to help them connect with the fans of the show. The format has been around for quite some years and AVROTROS believed a new mobile app would improve direct connection with their audience. Their original app offered only one-way traffic through a contact form which people could use to tell Radar what consumer issues they have come across.
As usual, we started out with talking and gaining insights on Radar and their audience. For whom are we making the app and what would they need? Talking to the users really helped us understand them better. With the AVROTROS Radar team, we compressed a design sprint into three days to take a deep dive into everything that is Radar and how we can help their users to find what they are looking for and help them discover more. During the design sprint we came up with many ideas and created a prototype. On the last day, we tested the prototype with real users to find out what we could improve before we would start building it. A design sprint is a very valuable and low-cost tool to quickly validate ideas and gather insights before even writing a single line of code.
With a solid idea about what we wanted to achieve for Radar, we went into shaping the User Experience (UX). We designed the app architecture and user flows, the visual designs for the important screens and animations during the first sprint.
Challenges we faced
We built the app in React Native and agile as we are, we had to adjust our animation plans to match the capabilities of the React Native platform. We did not want the animations and transitions of the app to interfere with the general performance, because users must have a smooth experience and be able to find their content quickly.
With the new and improved Radar app, the app actively engages with their audience and helps them find articles and news at any time of day. With the option to follow subjects and to save articles for later, this app helped Radar take big steps towards personal relevance.
A happy client and happy users, for us that means success. We have recently released the app and received a lot of feedback. Also, many users immediately helped us to make the app even better. The Radar app was in the top three of news app in the Dutch app store for two weeks.
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