Dimenco Simulated Reality 3D interface

A fully interactive 3D WebGL demo


“Simulated Reality” (SR) provides a completely new way of interacting with virtual content. The integrated sensor technology of Dimenco enables everyone to simply reach out and interact with 3D objects as if they were real, without headgear or any controllers or input devices. There’s absolutely no learning curve, you can simply walk up to the display and start interacting intuitively.

Elements designed and built the 3D simulated reality app store interface that Dimenco wanted to show. The concept is understandable, intuitive and usable for everyone to pick up immediately. It takes the user into a 3D environment in space where they can explore all the content that is offered.

Once the user sees the display transformed into a reality, they immediately “get it”. Simulated Reality will delight all ages and delivers the first taste of the future in human-computer interaction. Both in the consumer market (e.g. in games) as well as in the business market (architects, healthcare, etc.) there is a huge potential. We are proud to be Dimenco’s partner for concepting, designing and creating on their mission to change the way people interact with virtual content.

The technology was demoed and enthusiastically received at the Consumer Electronics Show (CES) in Las Vegas in January 2019.

Project brief

Dimenco has a beautiful product with a lot of potential and they were going to make a huge impact on the CES. They challenged us to come up with a concept for a content store that allows future users to navigate through purchases and downloads while using the unique characteristics of their screen. During the initial brainstorms we concluded that we would want a 3D store where the products would literally be “in your face”, coming straight at the user. But, interacting with objects in a real-life 3D space wasn’t that easy and forced us to come up with new ways of interacting with objects.


To quickly help us visualize our ideas, we started out with paper, scissors and whatever tools we could find. Just to explore the effect this could have on people using the product in real-life. Whenever the project allows it, we prototype a solution before we are actually building and designing it. This way we prevent wasting time building something that would not work.


Together with the client we came up with a concept we called “Nebula”. It is a 3D world located in space, where the user can navigate through different planets to find the content they are looking for. The user first takes a little bit of time to create a profile by saying their name and choosing a home planet. From this starting point, the user can go out and explore different 3D worlds. Each of them with their own characteristics, all of which are created in WebGL.


The introduction animation literally pulls the user into the Nebula world, making the whole experience even more immersive.


Matte painting an 8K nebula

The new SR screens serve at least 8K images, so in order for the experience to feel immersive and somewhat real, we would have to create our images in super high resolutions. The scene features an 8K backdrop composed of all sorts of space imagery (including actual NASA pictures of the Horsehead nebula) combined with hand brushed elements and planets with 8K diffuse and bump textures to give the sense of depth. This combination really made the world pop off the screen.



Final stages

It’s fun and satisfying to see a concept come to life on the actual 3D screen and play around with it. Seeing and feeling which things are good and which things need to be adjusted. Really experiencing the product makes a huge difference because you actually view the product through the eyes of a user.

Where can I experience Simulated Reality?

If you are interested in finding out more about the technology and everything related, please visit https://www.dimenco.eu/simulated-reality.